CORPORATE & POLITICAL PR SERVICE OFFER:
- Brand Reputation & Protection
- Social Media Comment Handling
- Response plan creation
- PR Campaign Measurement
- Media Monitoring
- Monthly Reports
- Brand Identity
- Public Relations & Communication
- PR Culture Development
- Campaign & Corporate Design Planning
- Visualization & Design
- Coherent PR Strategy
- Relevant PR Campaign
- Reputation management
- Public Behavior Control
- Your Point of Differentiation
- Involvement in Culture
- Socializing PR Campaign
- Organization Culture Change Support
- Two Live Training for all team
- Commitment Set-up for Organization Cultural Changes
- Change Communication Management
- Organization Strategic Vision Development
- PR Event Management
- Crisis PR Handling
- Social Media Management
- Celebrity PR Management
- Private Individual PR Management
- Political PR Management
- Brand Awareness Creation
- Article & Content Writing for Social Media
- Press Release Writing & Distribution Service
- PR Strategy Updates
- Marketing & Ads Management
- Social Marketing
- Digital marketing
- Communication Strategy Development
- Media Strategy Development
£8,799/Monthlyor £78,899/Yearly
Identifying Training Needs Start by understanding your team members' developmental needs, talk to them, and watch them working.
PRESS RELEASE WRITING AND DISTRIBUTION SERVICE
We offer the industry's highest ROI on press release writing and distribution! A press release, news release, media release, press statement or video release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements.
We will write and distribute your press release - a most important written communication with your clients that reports specific but brief information about an event, circumstance, product launch, or other happening. It's typically tied to a business or organization and provided to media through a variety of means.
Distribute your news instantaneously to key media, investors, influencers and consumer stakeholders across one of the world’s largest newswires. Distribute your news to any audience, anywhere in the world, in any language. Our distribution capabilities let you to share your content when and where you need.
DIGITAL MARKETING
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Artificial Intelligence
Artificial intelligence (AI) holds exceptional future opportunities in digital marketing. Many organizations are already depending on the cutting edge features of AI, and many more are slowly starting to implement AI for their digital marketing efforts. For example, companies such as Uber, Microsoft, Pizza Hut, and others are already using AI to automate various activities.
According to a Gartner analysis, AI technologies will be pervasive in almost every new software company by 2020. AI is one of the most significant commercial opportunities for companies and will increase global GDP by 14% by 2030. In other words, companies that do not adapt to artificial intelligence fast will be at a severe disadvantage within the next few years.
In the realm of digital marketing, AI can examine consumer behavior, search patterns, and utilize data from social media and blogging platforms to assist businesses better understand how consumers discover their products and services.
Chatbots
Chatbots are a perfect example of AI in practice. These virtual assistants use instant messaging to chat in real-time with customers. Moreover, they also offer benefits such as outstanding service, meeting customer expectations, automating repetitive tasks and respond 24/7.
Mastercard recently created a Facebook Messenger bot that, with the help of natural language processing software, deciphers what a customer wants and responds accordingly. In fact, various reports state that chatbots will be an essential part of digital marketing. Innovation Enterprise state that 85% of customer service will be powered via chatbots by 2020. According to IBM, businesses can save over $8 billion per annum with the help of chatbots by 2022.
Programmatic Buying and Advertising
Programmatic advertising means using AI to purchase or sell advertising space. This process automates the buying, placement and optimization of media inventory. Using AI to automate advertisement buying eliminates the need to request for proposals (RFPs), human negotiations and manual insertion orders.
Programmatic advertising leads to higher conversions and lower acquisition costs because it’s faster and more efficient. Programmatic advertising allows the brand to tailor their message and creative to the right audience at the right time with the help of audience insights. This method delivers more precision and personalization for a more efficient marketing campaign. One well-known model of programmatic advertisement buying is real-time bidding.
Voice Search and Smart Speakers
Search Engine Land states that an estimated one billion voice searches per month were carried out till January 2018. As per ComScore, 50% of all searches will be done by voice by 2020, and voice shopping is presumed to surge from $2 billion to $40 billion by 2022 as per OC&C Strategy Consultants. It’s no surprise that organizations are rethinking their digital marketing strategies due to this increasing use of voice search.
Today, AI is smarter than it was and has led to a decrease in errors made by popular voice assistants such as Alexa, Siri and Google. According to the Digital Marketing Institute, adopting a voice search strategy isn’t only about staying relevant. It’s also about designing a unique and optimized consumer experience that will nurture relationships and strengthen brand loyalty.
Video Marketing
Video marketing is one of the most essential marketing trends today. According to WYZOWL, 83% of marketers say video gives them a good return on investment. And 52% of consumers say watching product videos are the reason they have made online purchases according to The E-Tailing Group’s whitepaper.
Today, video marketing has moved beyond YouTube. Marketers are also leveraging Facebook, Instagram and LinkedIn for video marketing. Furthermore, with the increasing use of mobile devices, consumers are more comfortable with videos since it can provide the same information in a format that works regardless of the platform.
Content Marketing Continues to Dominate
Google’s March 2019 algorithm still favors regularly updated and complete content. According to Point Visible, 88% of B2B marketers agree that content helps audiences see their brand as a credible and trusted resource.
Therefore, marketers will need to continue investing in content due to the value Google places on well-researched and regularly updated articles. In other words, content marketing will continue to play a massive role in attracting new customers to your website and building relationships with them in a real and quantifiable manner.
Omnichannel Marketing
Omnichannel marketing is the method of employing varied platforms to give your audience a multichannel experience. However, it’s also essential that brands present a seamless, consistent message across all mediums, online or offline. For best results, all marketing channels must be linked to one all-encompassing strategy.
An omnichannel approach leads to 18.95% engagement rate, a 250% higher purchase frequency and a 90% higher customer retention rate, according to ClickZ. This is yet another area where artificial intelligence plays a role in helping brands understand consumer behavior to create a more personalized advertising campaign.
Technology is changing the way brands communicate with consumers, who are getting savvier and expect a more personalized experience. To stay ahead of the curve, you might need to invest in some futuristic tech in the near future.
POLITICAL PUBLIC RELATIONS (PPR)
Political public relations, as one of the PR programmes, has slowly created strategies and tactics for communication with the public and the media. Briefly - political Public Relations as it's finest is the news management function of electoral politics.
First we have to characterize the political public relations as a central component of political communication by political actors. Moreover, political public relations are not only about communication and involve a wider group of stakeholders such as lobby groups, think tanks, and party donors.
We will deeply analyze political public relations and define targets by suggesting a continuum of stakeholder engagement. Furthermore, several domains of political public relations we will discuss in detail in private, i.e. news management and agenda building, issues management, event management, crisis management, assessment in political public relations, and digital communication.
Not all organizations or actors are created equal, and those entities with a highly recognizable public image and competitive social affluence have disproportional news management capabilities than do their competitors.
Attaining social, economic, or political affluence should not be viewed as the end result of good public relations, but rather as an advantage, or added resource, in setting the narrative and further driving both earned media and brand exposure.
CHANGE MANAGEMENT COMMUNICATION
Organizational communication climate is not created overnight. Organizational leaders need to be open, create a trusting atmosphere, and actively involve employees in the decision-making process. Some different ways organizations can encourage employee feedback include town hall meetings, skip-level meetings, employee ambassador programs and culture committees.
In an organization with positive communication climate featured by openness/trust in communication and participation, employees are more likely to believe in and support the change through cooperation and championing the change.
Secondly, a positive communication climate helps foster organizational identification, which contributes to employees’ attitudes and commitment to the change as well as behavior, referring to cooperation and championing the change.
If these programs are already a part of your communication climate, then they can be readily used during times of organizational change. During times of organizational change, mid-level managers and direct supervisors should be available and offer opportunities for employees to share their concerns and any problems they are encountering during implementation of the changes.
ARTICLE & CONTENT WRITING FOR SOCIAL MEDIA
A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing copy but also developing creative in the form of images or video. In addition to their own content, many businesses will also share curated content from third-party sources on relevant topics.
This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.
BRAND AWARENESS
Developing a social media strategy for your brand awareness is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.
Start by considering what you know about your audience. What type of content do they like best? Develop content that’s engaging but also speaks to their needs and challenges. If you need help getting started, check out these social media marketing ideas.
You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.
MEDIA MONITORING
Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It can be conducted for a variety of reasons, including political, commercial, scientific, and so on.
Alternatively for these monitoring services we as well provide following services:
- Press clipping service or agency
- Media cutting service or agency
- Information logistics service
- Media intelligence
- Media information services
A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely. We provide these services to specialize your coverage by subject, industry, size, geography, publication, journalist, or editor. Though media monitoring is generally used for capturing content or editorial opinion, it also may be used to capture advertising content.
Media monitoring services have been variously termed over time, as new players entered the market, new forms of media were created, and as new uses from available content developed. An existing group may provide such a monitoring service, as it relates to their main purpose, while a monitoring agency generally provides such as their main business.
PR CAMPAIGN MEASUREMENT
Does PR work? That’s a common question for companies faced with the prospect of investing thousands of dollars in public relations.
Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging. To quantify PR impact, Walker Sands PR team has devised several ways to measure the effectiveness and impact of PR campaigns:
- Press Clippings. One way to gauge your success is to track the amount of press clippings that mention your company or products and services. The caveat is that articles and mentions should appear in publications viewed by your prospects. When you receive a large number of mentions in target media outlets, your PR program is successfully raising awareness for your business.
- Media Impressions. Another method of assessing your PR efforts is to calculate the number of media impressions for a given period. Multiply the number of press clippings by the total circulation of the publication in which it appeared. For example, if The Wall Street Journal mentioned your company and it has a total circulation of two million, you achieved two million media impressions.
- Content Analysis. In addition to the quantity of articles and impressions, companies evaluating the impact of their PR programs should monitor the content of the articles that are published. Quality matters – did the reporter mention your brand’s key messages? Is your company being portrayed in a positive light? To answer the question “does PR work?” you have to assess whether your press coverage is resulting in valuable content.
- Website Traffic. Another way to determine the effectiveness of your PR investments is to measure the amount of traffic your website receives before and after launching your campaign. Sales leads often come from calls-to-actions listed on your website, so analyzing spikes in site traffic can help answer whether your PR efforts are working.
- Lead Sourcing. A well-executed PR campaign directly contributes to sales leads, but it’s difficult to determine when press coverage triggers sales. To learn if your PR efforts influence your clients’ decision-making, simply ask new customers how they heard about your company and its offerings.
- Market Surveys. Research is paramount to tracking a PR campaign’s success. Before starting your PR campaign, survey your markets to see if they’ve heard of your brand and offerings. After launching your PR strategy, survey your markets again to check whether awareness statistics are trending up.
- Social Media Mentions. Yet another metric for measuring the impact of a PR campaign is social media mentions. Social media measurements should also focus on conversations about your brand, as well as social communities in your industry. If social media mentions of your brand increase after launching your PR program, you can stop wondering “does PR work?”
- Our Digital Ecosystem approach delivers added value and is an important driver of business growth for many of our clients.
It’s true that the benefits of PR can be more difficult to track than the benefits of other marketing tactics like advertising. But that doesn’t mean businesses should skip PR in favor of more traditional advertising strategies. Contact Inmillhouse and get your company engaged on the right track of PR!
